Busy.
Bizzy.
Bizzeeeeeeee.
That very much describes just about everything going on in KazuBlogdom right now. (KazuBlogdom? What?!) But even in the midst of all the wonderful, beautiful chaos that is my life right now, I still managed to make it out to the OC PUG (Pictage User Group) meeting Tuesday night for a mind-blowingly educational and fun-filled evening. And I’m glad I did!
Meet Michael and Anna Costa.
Tuesday night our PUG was blessed and honored to host this amazing wedding photography duo to hear them give their presentation on Standing Out in the Photography Industry. In just a very short 3 1/2 years they’ve managed to work their way to the top, running a high end wedding photography studio, winning multiple awards in various photographic competitions, getting sponsored by FujiFilm, and speaking around the country. So when they speak you would do well to listen!
The presentation was great and covered a number of related topics from branding, niche marketing, outsourcing and incorporating associate photographers into your business structure. I don’t have time to cover everything they talked about, but I’ll tell you in my own words the one thing I walked away with that really stuck with me and really got me thinking about my own business:
Define your style and brand accordingly.
One of the biggest questions a photographer faces is, Who am I? What is it that defines me and my photography and makes me different from any other photographer? What is it about me and a couple’s experience with me that makes it unique?
Okay, that was three questions. But they’re all related!
Realistically it probably takes a long time to really hone in on the answers to these questions, but it’s sooooo important to hit these questions head on even in the early stages of a business. There are a lot of photographers out there and a lot of very talented ones, so it’s necessary to be able to tell people why they ought to choose you (me) and not someone else. Of course, in a community of industry peers we all want each other to succeed and do well, but at the end of the day we all have mouths to feed and passions to live. If you want to escape the “cube”(icle) and be forever free from its reign, then you have no choice but to differentiate yourself from the rest of the pack. Pronto! :-)
Part of answering these questions is to find out what we’re good at and - I really appreciated hearing this - what we’re not good at. Most of us love to hear about the things we’re good at but rarely do we welcome the opportunity to hear that we’re just not good at something. Yes, it’s painful. Yes, it hurts the ego and can even be a bit embarrassing. But as I recall reading in Tim Ferris’ awesome book The 4-Hour Work Week, why waste your time on something that you’re not good at and probably won’t get good at? The payoff is vastly and exponentially bigger in bolstering your strengths and being great at something, than strengthening your weaknesses only to go from bad to potentially average. Even faced with the choice between being great at one thing or very, very good at another, the choice is obvious:
Be Remarkable!
So the point I really took away and am grateful for hearing is this: Don’t be afraid to fail! Take risks, spread your wings, and find out what you’re good at. And when you fail, see that not as a negative but rather as a positive that points you away from something that probably isn’t really for you anyway and towards the path that you’re really supposed to be on. The better we see that path, the better we understand exactly who we are, what we’re great at and what it is that makes us unique. In other words, we begin to understand who we are, both personally and as photographers, because defining your style is not just about defining your artwork but defining you (me) as well.
And once you begin to make some sense of just what that is - brand it!
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P.S. There’s lots of photo-goodness happening this weekend, so stay tuned!
Technorati Tags: branding, Business, michael and anna costa, Photography